MerryMart aims to maintain its growthmomentum to reach 600 branches by 2025 and 1,200 branches by 2030. MerryMart has set its 12-12-12 Vision2030 with the goal of rolling out a total of 1,200 MerryMart branchesnationwide. It aims to reach P120 billion in systemwide sales revenue. MerryMart is a wholly-owned subsidiaryof Injap Investments, Inc. – the same group that founded Mang InasalPhilippines, Inc. and currently holds key shareholdings in DoubleDragonProperties Corp. in partnership with Honeystar Holdings Corp. of the JollibeeGroup. In preparation for its rapid growth,MerryMart has recently gone live on its SAP ERP system. MerryMart will alsosoon be available in both online and offline channels. MerryMart also expects to set upseveral MERRYMART warehouses and distribution centers to support the MerryMartbranches around the country and intends to locate these in DoubleDragon’sCentralHub warehouse complexes. The smallest format MerryMart Store isa household essential store concept that combines Grocery + Personal Care +Pharmacy. The 3-in-1 innovation and expansion through franchising is expectedto bring in operational efficiencies and enable MerryMart to rapidly scale upand build up durable competitive advantage. Franchising also creates businessopportunities for many budding entrepreneurs. “We would like to take advantage ofour group’s knowhow in franchising, and our familiarity of the Philippinemarket terrain, just like in the rollout of Mang Inasal, CityMall, Hotel 101and CentralHub network. We believe this step will further strengthen the marketgrip of all the industries that our group is involved in,” added Edgar InjapSia II. The MerryMart Group now operates fourfull-size supermarkets. A total of 27 operating branches are expected by thesecond quarter this year, and the 100th branch of MerryMart is expected to openby the fourth quarter of 2021 next year. ON JAN. 27 MerryMart Consumer Corp.filed an application for Initial Public Offering (IPO) at the Securities andExchange Commission. MerryMart Group will focus on sunriseconsumer-related businesses in the long term as the company has full confidencein the long term prospects if the Philippine consumer market./PN “This is going back to our basics. Mygrandfather started his grocery store in the 1950s in our hometown. My parentsas well opened their own grocery business way back in 1989 and have beenoperating successfully for 30 years and counting. This background gives ourfamily extensive experience in the retail business,” said MerryMart ChairmanEdgar Injap Sia II. The MerryMart expansion is seen to createover 15,000 new jobs for the Filipino workforce in the near term, and expectedto exceed 50,000 systemwide workforce by 2030. The Philippine economy isexpected to fully benefit from MerryMart being a local Filipino homegrownbrand. MerryMart plans the development of thecompany brand through company-owned stores, as well as opening it for franchiseto the public. MerryMart will serve as a platform for the existing local andtraditional groceries to convert and be part of a modern branded retail chainnetwork while retaining ownership of the store as a franchisee of MerryMart. Being part of the MerryMart networkwill enable the current traditional retailers to future-proof themselves andkeep them relevant for the next many decades and also enable them to bridge theongoing shift from traditional retail to modern retail. This shift isinevitable when a developing country evolves to eventually become a first worldcountry. MerryMart aims to cover all thegrocery retail categories from small, medium and large retail formats namely;MerryMart Store, MerryMart Market and MerryMart Grocery. “Our family initially had no plans toexpand the retail business, but our recent experiences made us realize the needfor us to be in the modern retail business, and we believe we will be in itwhile the transition from traditional retail to modern retail is still ongoing.Moreover there are undeniable synergies between the real estate and retailbusinesses. I will be glad to see both DoubleDragon and MerryMart to soon growhand in hand and become formidable companies that will significantly contributein building our Nation,” Mr. Injap Sia further added. PNB Capital and Investment Corp. hasbeen appointed as lead underwriter, issue manager and bookrunner for theoffering. Based on the preliminary prospectusfiled, the target offer period will be on March 23 to March 27, 2020 and thetarget IPO listing date is on April 2, 2020. MerryMart aims to sell 1,594,936,709of primary shares at up to P1 per share and aims to raise up to P1.6 billionfrom the planned IPO.