first_imgagentsHelloworld Business TravelSerko Helloworld Business Travel is celebrating the signing of the 21st HWBT agent to its Serko technology partnership deal. Over 30% of the network has now adopted Serko’s corporate Online Booking Tool (OBT) solution and the partnership is set to strengthen with the release of Serko’s premium platform, Zeno, in the coming months. From the initial agents using Serko, the HWBT network has increased its online technology adoption by an impressive 60% in just seven months. That figure includes a number of agents who have taken up the branded mobile app – a cost-effective way to stay connected with the traveller 24/7. A group of the agents have also taken up the HelloworldBusiness.travel SME Tool, a new low investment, cost effective way to grow their customer base of clients who traditionally book online direct with suppliers.“It is great to see such results with this partnership in a relatively short time” said Serko CEO, Darrin Grafton.“… the agent up-take shows us that the current offering is able to meet the needs of the HWBT members, and we will continue to work to make sure our solutions develop and continue to satisfy the needs of the customers in this market. In consultation and collaboration with HWBT we will continue to support the network members.”David Padman, Head of Corporate, Associate and Affiliate Networks at Helloworld Travel agrees with Grafton, emphasising the importance of Online Booking Tools (OBT) to SME businesses.“SME-sized customers requesting an OBT is no longer a trend – it’s a necessity. We’ve seen demand rise significantly in the last 12 months, so it’s great to have a market leading partner in Serko to meet these needs as we continue to invest in technology solutions for our corporate members.”IMAGE: L-R: Steve Hona, Helloworld Business Travel & Warren Lio, Serkolast_img read more